TrendKite is PR measurement, monitoring, and reporting platform. TrendKite helps organizations measure impact of their public relations and communication, by media monitoring. It measures public appearance and media coverage, helping PR professionals to choose activity directions. The platform prompts accuracy, clarifies coverage features, quantifies the results of earned media and reduces labor-intensive analytics. Businesses gain most effective placement possibilities and determine the real influence of their public relations. TrendKite features measurement tool with the intuitive and adjustable dashboard, delivering results in analyzing SEO impact and PR attribution. It also offers compelling media monitoring capability, able to cover all media types.