When a public event affects your brand, your team can't spend hours or days crawling through data before you react – you need to easily understand the public reception now. Turbine Labs' Segment provides PR and Communications teams with an organized and comprehensive view of any event or topic. The Segment provides human-curated insights on top of machine-processed data, which means the delivery is both fast and meaningful. And with Intelligent Routing, you can feel confident that the information is delivered directly to those who need it. It can be scheduled on predefined topics, requested at any time, or automatically delivered based on threshold triggers. The Segment ensures the right people get the right information when they need it and in a format that works for them.