Twitter Analytics
4
205

Not Claimed

SaaS tool for measuring and improving Twitter impact.
Developer
Twitter
Category
Marketing
HQ Location
San Francisco, CA
Year Founded
2006
Number of Employees
3,678
Twitter
Strengths
  • Real-time data

    Provides real-time data on Twitter activity

  • Customizable dashboards

    Allows users to create customizable dashboards

  • Competitor analysis

    Offers competitor analysis and benchmarking

Weaknesses
  • Limited social media platforms

    Only provides analytics for Twitter, not other social media platforms

  • Expensive pricing

    Pricing may be too expensive for small businesses

  • Limited historical data

    Does not provide access to historical data beyond a certain point

Opportunities
  • Can integrate with other social media management tools
  • Can expand to provide analytics for other social media platforms
  • Can improve data visualization to make it more user-friendly
Threats
  • May face competition from other social media analytics tools
  • Changes to Twitter's API may affect the functionality of the tool
  • Privacy concerns may affect the use of social media analytics tools

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Twitter Analytics Plan

Twitter Analytics offers a free version with basic features and a paid version starting at $99/month with advanced analytics and audience insights.
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