UniFida is a cloud based customer data platform designed to appeal to larger SMEs who are looking for a functionally rich but moderately priced solution. Developed over the last six years the platform ingests data from multiple online and offline sources, undertakes customer identity resolution, provides dashboards and Power BI data visualisation, builds audiences for batch and trigger campaigns, provides customer and campaign performance metrics, undertakes AI based marketing mix attribution, and fulfills customers' GDPR requirements. Support is focussed on configuring the technology to clients' precise requirements, and providing data science services, combined with digital and and offline marketing advice.