Upfluence
4.3
231

Not Claimed

Upfluence is a SaaS platform that helps brands streamline their influencer campaigns and drive more sales. It offers influencer discovery tools, a large database of vetted influencers, organic influencer identification through Live Capture, and influencer identification through eCommerce integrations. The platform also allows users to manage influencer relationships, payments, and measure campaign results in one place. Upfluence's end-to-end platform makes scaling influencer marketing easier.
Developer
Upfluence
Category
Marketing
Suitable for enterprise
Startups、SMEs、Agencies、Enterprises
HQ Location
New York
Year Founded
2013
Number of Employees
123
Twitter
Strengths
  • Influencer Marketing

    Helps businesses find and collaborate with relevant influencers

  • Analytics

    Provides detailed analytics and reporting on influencer campaigns

  • Workflow Automation

    Automates influencer outreach, communication, and payment processes

Weaknesses
  • Pricing

    Can be expensive for small businesses or those with limited budgets

  • Limited Social Networks

    Only supports a few social networks, may not be suitable for all businesses

  • Learning Curve

    May take time to learn and fully utilize all features and capabilities

Opportunities
  • Influencer marketing is a rapidly growing industry with increasing demand
  • Continuously adding new features and capabilities to stay competitive
  • Can help businesses expand their reach and target new audiences globally
Threats
  • Facing competition from other influencer marketing platforms and agencies
  • May face regulatory challenges and restrictions in certain regions or countries
  • Risk of influencer fraud or fake followers impacting campaign results

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Review Distribution

  • 👍
    High - rated users

    - Strong search functions that let you see how effective your search terms are at filtering the results in real time. Can filter by almost any metric. - Detailed metric reports of the data I actually need, not fluff. Activity heat maps are a welcome addition. - Intuitive project and communication management systems. If you have to manage campaigns that involve numerous content creators, the systems is a blessing. - Friendly and knowledgeable customer support that makes you feel like a real person. Extra points for this.- We work through a VPN that occasionally has high latency, so I don't like that the system needs to re-download information if I accidentally click away from a content creator's data overview. - Database mismatches/errors can only be corrected by customer service. Completely understandable situation, but it can be annoying if you're under a time-crunch.

  • 🤔
    Average - rated users

    Some of the search capabilities, but they do not compared to the more advanced offerings of other platforms.Customer experience. In the course of 6 months, our representative changed three times, and they were always pushing new features + added capabilities.

Media

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Upfluence Plan

Upfluence offers three pricing plans starting at $795/month, with features such as influencer discovery, campaign management, and analytics.
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