WebEngage
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WebEngage is a marketing automation and customer data platform that is ISO 9001:2015 certified. It helps over 800 consumer-facing companies engage and retain their customers by sending out more than 30 billion messages per month across various channels.
Developer
WebEngage
Category
Marketing
Suitable for enterprise
Personal、Freelance、Startups、SMEs、Agencies、Enterprises
HQ Location
Mumbai
Year Founded
2011
Number of Employees
347
Twitter
Strengths
  • User-friendly interface

    Easy to use for non-technical users

  • Multi-channel communication

    Allows communication through various channels like email, SMS, push notifications, etc.

  • Real-time analytics

    Provides real-time data and analytics for better decision making

Weaknesses
  • Limited integrations

    Integration with only a few third-party tools

  • Pricing

    Pricing can be expensive for small businesses

  • Limited customization

    Limited options for customization and branding

Opportunities
  • Opportunity to expand to new markets and increase customer base
  • Opportunity to add new features and improve product offerings
  • Opportunity to form partnerships with other SaaS companies
Threats
  • Competition from other similar SaaS products
  • Economic downturn can lead to decreased demand for the product
  • Changes in data privacy regulations can affect the product's functionality

Ask anything of WebEngage with Workflos AI Assistant

http://webengage.com
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Review Distribution

  • 👍
    High - rated users

    UX is just fantastic; it makes it easy for anyone to get started. It's more inclined towards marketing and automation. The user journeys combined with cross-platform marketing are killer. We had literally improved some of our key product metrics like onboarding, churn etc just by sending personalised notifications/banners/offers using it's journeys.Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment.

  • 🤔
    Average - rated users

    Panel is very user friendly and highly customized.Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users.

  • 👎
    Low - rated users

    WebEngage is a fantastic customer engagement tool that provides a wide range of features to help businesses improve customer retention and increase conversions. The platform is user-friendly and easy to navigate, making it easy for teams of all sizes to use. The user interface is intuitive and provides a lot of customization options. One of the best things about WebEngage is its ability to segment users and personalize communication with them. It also provides several options for triggering communication including push notifications, email, SMS, web push and more. This helps to ensure that the right message is delivered to the right user at the right time. Another great feature of WebEngage is its ability to track user behavior and provide actionable insights. The platform offers detailed analytics and reporting that can help businesses understand how users interact with their website and mobile app, and make data-driven decisions. Overall, WebEngage is an excellent choice for businesses looking to improve customer engagement and drive conversions. It is a powerful and versatile platform that offers a wide range of features, making it suitable for businesses of all sizes.I do not have personal preferences or dislikes. However, I can tell you that some users may find the pricing of WebEngage to be on the higher side. Additionally, some users may find that the platform has a bit of a learning curve and may take some time to fully utilize all of its features and capabilities. However, these are just possible cons that some users may have, but it's important to note that it can vary depending on the particular user and their specific needs.

Media

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WebEngage Plan

WebEngage offers a tiered pricing model starting at $199/month for the basic version and up to $1,199/month for the enterprise version.
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