Beta
YouGov BrandIndex
4.4
2

Not Claimed

YouGov BrandIndex is a product that measures the public's perception of thousands of brands across different sectors globally. It helps measure brand health, monitor growth, track advertising campaigns, and inform strategy. It is the most comprehensive product for measuring the fundamentals of brand health performance every day. It tracks brands across different metrics for over a decade, providing both a historical and instant view of brand and campaign performance, and monitors this against competitors. It is perfect for brand health measurement, campaign tracking, competitor analysis, ROI assessment, and improving strategy.
Website
https://business.yougov.com/
Developer
YouGov
Category
Marketing
HQ Location
N/A
Year Founded
2000
Number of Employees
2,843
Strengths
  • Real-time data

    Provides real-time data on brand perception and consumer behavior

  • Customizable

    Allows for customization of surveys and reports to fit specific needs

  • Global coverage

    Offers coverage in over 30 countries worldwide

Weaknesses
  • Limited data sources

    Relies solely on online surveys, which may not capture the full range of consumer opinions

  • Cost

    Can be expensive for smaller businesses or organizations

  • Limited industry coverage

    Focuses primarily on consumer brands, may not be as useful for B2B or niche industries

Opportunities
  • Can expand coverage into new countries or industries to reach new clients
  • Can integrate with other data sources to provide a more comprehensive view of consumer behavior
  • Can develop new products or features to meet changing client needs
Threats
  • Faces competition from other market research firms and data providers
  • May face increased scrutiny and regulation around data privacy and security
  • May see decreased demand during economic downturns or recessions

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https://business.yougov.com/
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Review Distribution

  • 👍
    High - rated users

    Customers appreciate the syndicated brand tracking at a daily level across thousands of brands provided by YouGov BrandIndex.

  • 🤔
    Average - rated users

    Customers have some issues with the UI and chart diversity, but the biggest concern is that some brands are no longer tracked, which impacts analysis.

  • 👎
    Low - rated users

    No information provided for low-rated segment.

YouGov BrandIndex Plan

YouGov BrandIndex offers a tiered pricing strategy based on the number of brands tracked, starting at $2,000/month for 5 brands.
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